Saturday 24 March 2012

Question 3: What kind of media institution might distribute your media product and why?

Our production company is a fictional company called Synapse Productions, they make films that have slightly more quirky and mature themes.


A similar real production company could be Screen Gems who are an American movie production company and subsidiary company of Sony Pictures Entertainment's Columbia TriStar Motion Picture Group.


Our distribution company is Touchstone pictures. They are part of the Walt Disney Motion Pictures group. We chose them as they tend to distribute films typically with more mature themes and darker tones than those usually distributed by Walt Disney.





 They had a marketing scheme for the film ‘I am number 4’ which I think was brilliant and could definitely be applied to our films marketing and it is completely suitable. If you searched on google 'number 4' the first result was a sponsered ad.


 This takes you to their facebook page where in order to 'find number 4' online you had to like the page.

 This sent you on a number of online treasure hunts in which you had to sign into various social networking sites like twitter and facebook which would show what you where doing to your friends and invite them to join the hunt. Once and if you completed it, then you would be entered into a competition. Not only did it generate interest but they had many many likes from people wanting to enter the competition.




I believe our film would be released in all cinemas. It would definitely have some sort of rent or download link on the internet as this film is so heavily involved with technology and computers. I would hope for some sort of app release for Apple and Android in order to create a pre-release hype, maybe the app could be some sort of hacking game.












I would hope to get the film on the Apple store once it is released on DVD and Blu-ray. If any new technologies capable of viewing films or having some sort of interaction with the film via the internet or an app then I would hope to get them involved as well.

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