Question 4: Who would be the Audience for you media product?

In order to represent our Target Audience, I decided to make a character profile of someone that lies within our Target Audience:

Character Profile of person within Target Audience:

Name: Tom

Age: 22

Nationality: British

Lifestyle/ Attitude to life: Laid back, relaxed, but always wanting find new cool gadgets to impress his friends with and make his life more efficient. He is a chance taker, if someone offers him a chance to do try something new or be part of an experience (provided that it is legal and safe) he will give it a go, because as he says “you never know until you try”

Tastes in Media: Hates chick flicks, Loves Inception!!! Enjoys most TV except Big Brother or similar reality TV programs. Keeps up to date with the news via his phone. Is often on his twitter and facebook finding out all the latest news. Enjoys computers and photography.

Film Consumption Habits: rarely goes to the cinema, maybe once every few months, but only as a social occasion. If he really wants to watch a film, he will either illegally download it or wait for it to be released on the internet. If there is a particular film that he has known he absolutely has to go and see, he will go to the cinema to get the full experience.

Over all the Target audience is niche, but still quite broad.

 Our secondry audience would be females age 14-25 who are not typical 'Girly girls' but are not necessarily Tom boys.

The useful thing about this film is that it will especially appeal to people that will understand the hacking process, but it can be just as exciting for people that do not, as they can wonder in awe and look up to the people hacking. I think our film would suit and international release as it has no cultural references or backgrounds that would not be applicable internationally.